If you’re like me, making a logo is a curious thing. Essentially a great logo captures the spirit or key message of a organization and condenses it into an recognizable, graphical form that lasts the test of time. Weird, yeah?
It’s not all smoke and mirrors though. Min Ming Lo gives us 6 basic questions to ask that can guide your brand’s logo development. For example, one useful question is:
“Is it clear and distinct in small dimensions?”
Strong logos, like the classic Nike swoosh logo, remain recognizable at teensy sizes and can pop in tiny spaces like a tag or ticket. Check out the blogpost to get the other guidelines.